ContractTrail

Category · Treasury Board object code 0301

Advertising services: federal contracts

Federal contracts filed under this object code: who sold it, and to which departments.

Total value
$1.6B
Contracts
3,041
Median contract
$46K
Non-competitive
31%
of 2,129 contracts that say how they were awarded

Federal contracts over $10,000, contracts dated Jan 2004 to Sep 2026, each counted once at its latest reported value. Source: Treasury Board proactive publication of contracts, published October 13, 2026.

By buyer, in detail

Departments with at least 40 contracts in this category.

Top vendors

The vendors with the most contract value here.

VendorContractsTotal
Cossette Media Inc.399$551M
Cossette Communication Inc.611$231M
Cossette Communications Inc.234$216M
Wavemaker Canada ULC1$125M
EssenceMediacom Canada ULC64$98.9M
WPP Group Canada Communications Limited131$54.9M
Acart Communications Inc.72$45.9M
Groupm Canada Inc D/B/A Essencemed14$17.2M
Ogilvy Montreal Inc.39$16.9M
Feast Interactive Inc.13$15.5M
Groupm Canada Inc. (Essencemediacom Canada Ulc)5$15.3M
GroupM Canada Inc d/b/a Essencemediacom Can4$13.3M
Entreprise de communications Tank6$11.4M
M5 Marketing Communications Inc24$11.4M
Group M Canada Inc Dba Essencemediacom Canada8$11.2M
Feast1$10.6M
Manifest Communications Inc.10$8.9M
Allard Johnson Communications Inc.10$7.4M
KBS+P Canada LP4$6.8M
Cossette Communication-Marketing14$6.4M
Agency 59 Ltd11$5.6M
Cosette Communications Inc.5$5.6M
Target Communications11$4M
Dome Productions Partnership1$3.9M
Groupm Canada Inc Dba1$3.5M

Plus 275 contracts ($40.4M) to individuals, sole proprietors and vendors this site does not name. They count in every total above. Why

Buyers

The departments and agencies that bought.

Department or agencyContractsTotal
Health Canada117$235M
Employment and Social Development Canada291$215M
Invest in Canada182$183M
Department of Finance Canada54$137M
Elections Canada8$126M
Canada Revenue Agency224$105M
Veterans Affairs Canada181$78.3M
Public Services and Procurement Canada146$77M
Immigration, Refugees and Citizenship Canada97$68.1M
Environment and Climate Change Canada93$47.2M
Parks Canada327$46.4M
Innovation, Science and Economic Development Canada85$42.3M
Canadian Heritage204$37.6M
Natural Resources Canada91$37M
Statistics Canada18$29.4M
Global Affairs Canada167$26.4M
Financial Consumer Agency of Canada51$20.7M
National Defence68$19.5M
Canadian Food Inspection Agency56$12.4M
Privy Council Office8$11.2M

Largest contracts

DateVendorBuyerValue
May 2024Wavemaker Canada ULCInvest in Canada$125,000,000
Feb 2022Cossette Media Inc.Elections Canada$67,579,035
Apr 2019Cossette Media Inc.Elections Canada$37,769,288
Mar 2020Cossette Media Inc.Health Canada$35,595,000
Apr 2026EssenceMediacom Canada ULCPublic Services and Procurement Canada$23,513,393
Feb 2021Cossette Communications Inc.Department of Finance Canada$23,224,616
Apr 2021Cossette Media Inc.Health Canada$21,920,588
May 2020Cossette Media Inc.Health Canada$21,237,220
Jul 2020Cossette Media Inc.Health Canada$17,204,250
May 2012Cossette Communications Inc.Department of Finance Canada$14,357,332
Dec 2020Cossette Media Inc.Statistics Canada$13,382,918
May 2021Cossette Media Inc.Health Canada$12,773,018
Nov 2020Cossette Media Inc.Health Canada$12,712,500
Nov 2025GroupM Canada Inc d/b/a Essencemediacom CanStatistics Canada$12,543,000
Dec 2025EssenceMediacom Canada ULCPublic Services and Procurement Canada$11,301,469
Dec 2013Acart Communications Inc.Elections Canada$11,237,111
Oct 2009Cossette Media Inc.Employment and Social Development Canada$10,900,030
Nov 2019FeastNational Defence$10,608,038
Nov 2021Cossette Communications Inc.Department of Finance Canada$10,057,000
Mar 2018Entreprise de communications TankCanadian Heritage$9,674,690

Latest contracts

DateVendorBuyerValue
Jun 2026EssenceMediacom Canada ULCImmigration, Refugees and Citizenship Canada$554,351
Jun 2026Groupm Canada Inc D/B/A EssencemedVeterans Affairs Canada$1,939,512
Jun 2026Innovation Media Panoply IncNational Film Board$24,444
Jun 2026EssenceMediacom Canada ULCParks Canada$2,857,129
Jun 2026Le Devoir IncNational Gallery of Canada$12,500
Jun 2026EssenceMediacom Canada ULCCanadian Heritage$224,201
Jun 2026Sofiapulse Robots Inc.Canadian Heritage$40,000
Jun 2026Sofiapulse Robots Inc.Canadian Heritage$40,000
Jun 2026Sofiapulse Robots Inc.Canadian Heritage$40,000
Jun 2026Apex Mobile Media ULCCanadian Heritage$11,498
Jun 2026Apex Mobile Media ULCCanadian Heritage$11,498
Jun 2026Jungle Media IncNational Film Board$45,990
Jun 2026Groupm Canada Inc D/B/A Essencemediacom CanadaCanadian Food Inspection Agency$301,013
Jun 2026Pelmorex Weather Networks Inc.Parks Canada$24,500
Jun 2026Innovation Media Panoply IncNational Film Board$61,297
Jun 2026Pelmorex Corp.Fisheries and Oceans Canada$33,900
Jun 2026Groupm Canada Inc D/B/A Essencemediacom CanadaCanadian Food Inspection Agency$55,435
Jun 2026Groupm Canada Inc D/B/A EssencemedEnvironment and Climate Change Canada$1,685,534
Jun 2026Ekos Research Associates Inc.Veterans Affairs Canada$110,121
Jun 2026Calgary Outdoor Advertising Ltd.Parks Canada$20,213

By year

Contracts by the year they were dated.

YearContractsTotal
200419$4.3M
200550$12.4M
200668$13M
200767$23.7M
200870$32.9M
200986$76M
201098$48.1M
2011125$54.5M
201296$62.2M
2013121$86M
2014116$34.1M
2015122$36.7M
2016104$11.4M
2017226$42.1M
2018235$61.6M
2019225$93.9M
2020160$155M
2021206$178M
2022217$166M
2023177$73.8M
2024179$179M
2025182$103M
202692$55.9M

How they were awarded

As the department reported it; older contracts often don't say.

Procurement methodContractsTotal
Competitive: open bidding574$601M
Not stated912$431M
Competitive842$426M
Non-competitive655$80.5M
Competitive: selective tendering56$64.7M
Advance contract award notice2$123K

Goods, services or construction

TypeContractsTotal
Services1,969$1.2B
Not stated976$338M
Goods93$17.2M
Construction3$241K